Link Bait (collectively referred to as “Link Bait,” “we,” “us,” or “our”), operating at linkbait.ai, is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, store, share, and protect the personal data we obtain from or about you when you interact with our website, services, and applications (collectively, the “Services”). This policy applies to all users, including visitors to our website and clients of our SaaS platform.

This Privacy Policy does not apply to data we process on behalf of our clients through our Services, as such data is governed by the agreements we have in place with those clients. If you have questions about this Privacy Policy or our data practices, please contact us at [email protected].

Information We Collect

We collect the following categories of personal information from or about you when you use our Services:

  • Personal Identifiers: Name, email address, phone number, company name, job title, and billing information (e.g., payment details) provided when you register for an account, request a demo, or subscribe to our Services.
  • Professional Information: Data related to your business or organization, such as industry, company size, or use case, which you provide during onboarding or through forms on our website.
  • Usage Data: Information about how you interact with our Services, including IP address, browser type, device information, pages visited, and actions taken (e.g., clicks, time spent on pages).
  • Cookies and Tracking Data: Data collected through cookies, web beacons, and similar technologies to analyze user behavior and enhance website functionality (see Cookies and Tracking Technologies).
  • Communication Data: Information you provide when contacting us via email, support tickets, or live chat, including the content of your messages and any attachments.
  • Analytics Data: Aggregated or anonymized data derived from your use of our Services, used for improving our platform and marketing insights.

We do not collect sensitive personal information such as health data, racial or ethnic origins, or political opinions unless explicitly required and consented to for specific Services.

How We Collect Information

We collect personal information in the following ways:

  • Directly from You: When you submit information through forms on our website (e.g., contact forms, account registration, or demo requests), communicate with us via email or support channels, or provide payment details for subscriptions.
  • Automatically: Through cookies, server logs, and tracking technologies that record your interactions with our website and Services.
  • From Third Parties: From third-party service providers, such as analytics platforms (e.g., Google Analytics), payment processors (e.g., Stripe), or marketing partners, when you engage with our Services through their platforms.
  • From Clients: When you are an authorized user of a client’s account, we may receive your information from the client to provide access to our Services.

How We Use Your Information

We use your personal information for the following purposes:

  • To Provide and Improve Our Services: To create and manage your account, deliver our SaaS platform, process payments, and enhance user experience.
  • To Communicate with You: To respond to inquiries, provide customer support, send transactional emails (e.g., account confirmations, billing receipts), and deliver updates about our Services.
  • For Marketing and Advertising: To send promotional materials, newsletters, or targeted ads about our Services, provided you have consented where required by law. You may opt out of marketing communications at any time (see Your Data Protection Rights).
  • For Analytics and Research: To analyze usage patterns, monitor performance, and improve the functionality and security of our Services.
  • For Legal Compliance: To comply with applicable laws, regulations, or legal obligations, such as responding to lawful requests from authorities.
  • For Security: To detect, prevent, and address fraud, unauthorized access, or other security issues.

How We Share Your Information

We may share your personal information in the following circumstances:

  • With Service Providers: We engage third-party vendors to perform services such as hosting, payment processing, analytics, and customer support. These providers are contractually obligated to protect your data and only use it for the purposes we specify.
  • With Business Partners: We may share limited data with marketing or integration partners to provide co-branded services or promotions, subject to your consent where required.
  • For Legal Reasons: We may disclose your information to comply with legal obligations, enforce our terms of service, or protect the rights, property, or safety of Link Bait, our users, or others.
  • In Business Transfers: If Link Bait is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, with notice provided where required.
  • With Your Consent: We may share your information for other purposes if you provide explicit consent.

We do not sell your personal information to third parties for their own marketing purposes.

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we process personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

  • Contractual Necessity: To fulfill our obligations under a contract with you, such as providing access to our Services.
  • Consent: For marketing communications or non-essential cookies, where you have given explicit consent.
  • Legitimate Interests: For improving our Services, ensuring security, and conducting analytics, where our interests are not overridden by your rights.
  • Legal Obligation: To comply with applicable laws or respond to lawful requests.

Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal exceptions.
  • Restriction: Request that we limit the processing of your data.
  • Portability: Request your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests, including for marketing purposes.
  • Withdraw Consent: Withdraw consent for processing at any time, where applicable.
  • Do Not Sell My Personal Information: For California residents under the CCPA, opt out of the sale of your personal information (note: we do not sell personal data).

To exercise these rights, contact us at [email protected]. We will respond within the timeframes required by law (e.g., 30 days under GDPR, 45 days under CCPA). We may need to verify your identity before processing your request.

Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These measures include encryption, access controls, and regular security audits. However, no system is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. For example:

  • Account data is retained for the duration of your subscription and up to 7 years thereafter for tax and audit purposes.
  • Usage data is retained for up to 2 years for analytics purposes.
  • Marketing data is retained until you unsubscribe or request deletion.

When data is no longer needed, we securely delete or anonymize it.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver targeted ads. Cookies may include:

  • Essential Cookies: Necessary for the website to function (e.g., session management).
  • Analytics Cookies: Track usage patterns to improve our Services (e.g., Google Analytics).
  • Marketing Cookies: Enable personalized ads, subject to your consent.

You can manage cookie preferences through your browser settings or our cookie consent tool. For more details, see our Cookie Policy.

Third-Party Services

Our Services may integrate with third-party providers, such as:

  • Payment Processors: Stripe for processing payments.
  • Analytics Providers: Google Analytics for usage insights.
  • Customer Support: Zendesk for support ticket management.
  • Marketing Platforms: HubSpot for email campaigns.

These providers may collect or access your data as described in their privacy policies. We ensure they comply with data protection standards through contractual agreements.

International Data Transfers

Link Bait is based in the United States, and your data may be processed in or transferred to the U.S. or other countries where our service providers operate. For transfers from the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses (SCCs) or other approved mechanisms to ensure compliance with GDPR.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website or via email, where required. The “Last Updated” date at the top indicates the latest revision.